The International Judging Panel

Teams will be judged on the following criteria:

• Creativity and Innovation – how creative and innovative is the idea?
   
• Costing – have costs been adequately considered, calculated and explained?
   
• Marketing – How effective is the marketing strategy? How will it be marketed to the target audience?
   
• Communication – how well is the idea presented?  Was the presentation delivered effectively within the 3 minute timescale?

The weighting of each category is 25%.

As part of the challenge, each team will be required to:

• Produce a mini business plan, up to 2 pages in length
   
• Produce a working model of the product
   
• Deliver a 3 minute elevator pitch¹

The plan must be submitted via e-mail no later than 10.00 BST and the presentation must be uploaded no later than 11.30 BST. 

Judges

George Abbey (Chair), Senior Fellow, Baker Institute for Public Policy, Rice University

Derek Blackwood, President-Americas, the Wood Group

Angela Mathis, CEO, ThinkTank Maths Limited

Brian Williamson, Director, the Entrepreneurial Exchange

¹An extremely concise presentation of an entrepreneur's idea, business model, company solution, marketing strategy, and competition delivered to potential investors. Should not last more than a few minutes, or the duration of an elevator ride.